How Interactivity Saw Our Clients Stand Out At iGB Live 2022 Amsterdam

27 Sep 2022 | Expo Management

As one of the biggest iGaming events globally, iGB Live is a milestone event for gaming companies, but us too! So when iGB Live 2022 took place at RAI in Amsterdam, we were thrilled with the opportunity to work in possibly one of the biggest and best venues across Europe. Added to that was a unique opportunity for us when designing some of the stands; read on to find out exactly what we got up to.

Pride at all levels

The RAI prides itself in upholding only the highest standards regarding this event and conference organisation aspect. Likewise, we hold ourselves to the same standards, making it an honour for us to work there. As we were contracted to put together six stands for the show, our planning started two months prior, with original designs submitted to the clients for their approval.

We conducted a site visit a month before the show took place, as is our norm, allowing us to inspect the venue and plan the subsequent steps. The six stands were for different companies, including B2B suppliers, gaming platforms and online casinos, totalling over 300m2 of floor space.

Stands that stand out

While four of the six stands were fairly standard, the other two had us taking a different approach. Interactivity and ease of access to information are critical for most attendees at events like these, which is what we kept at the core of our design process. Each stand had a fully interactive 3m x 3m screen that would display people’s movement while having them engage with company logos and products on that same screen.

That was supported by multiple touch screens showcasing company products, portfolios and teams, allowing stand visitors to book meetings with the different teams. This took place throughout the show, and apart from being well-received, it also gave the clients a way of measuring any leads generated throughout the event.

Let’s get you on board for success!

We allowed two and a half days for stand building, with flooring, structures and wiring all done and in place by the end of the first day. The second day was reserved for graphics installation and general finishing, while the last half was for finishing touches the night before the show started. Dismantling then took us half a day.

The above procedure is a regular practice for most of our projects. So, if you want to stand out from your competitors and our iGB Live efforts pique your interest, don’t hesitate to get in touch. We’ll discuss your vision and how best to execute it for the best possible outcome, giving your brand or company the unique platform it deserves!

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