The Ultimate Expo Checklist: We’ve Got You Covered

20 Feb 2024 | Ancillary Services, Expo Management

With many expos taking place all year round, there’s always something new and exciting to look forward to. But preparation is everything, and if you’ve ever attended an expo, you’ll know that lots of work goes on behind the scenes to make the big day a success. We’ve put together the Ultimate Expo Checklist to ensure that you’re covering all bases to make the most out of your attendance. So, if you’ve got your sights set on another expo in 2024, it’s never too early to start planning!

At TurnkeyExpos, we know that attending expos requires investing a significant amount of time and financial resources, which is why we provide our clients with the peace of mind of knowing that their investment will reap the best returns possible. From executing a creative strategy to handling the day-to-day logistics, we’re your one-stop shop for everything you’ll need to make your upcoming expo a success.

Let’s dive right in!

Your Expo Checklist: What You’ll Need to Make Your Expo a Success 

Stand Design

You can’t attend an expo without a stand, but not any old stand will do. You’ll need a creative stand design that reflects your brand personality, attracts your target audience, and helps convey your key messages. Apart from keeping on top of the latest stand design trends, it’s also important to ensure that your stand design aligns with your brand’s marketing objectives in order to elevate your presence.

Stand Building

The next step to tick off your expo checklist is finding the right company to build your stand. This process involves understanding your business objectives, creating a vision for your stand, and sourcing the materials needed to turn your vision into reality. Stand builders will also set up your space at the expo, carry out final checks, and ensure your stand is ready for success.

Branded Merchandise

Once your ‘house’ is built, it’s time to decorate! Branded merchandise can be a fun way to attract visitors to your stand, as well as to keep your brand top of mind long after the event is over. From t-shirts to mugs and much, much more, coming up with a unique yet useful idea for merchandise will help you stand out from the competition. You can check out a few ideas for merchandise here.

Business Cards

Business cards remain an important way to maintain contact with potential new clients, so be sure to have plenty of them printed ahead of your event. You can hand them out to visitors or include them in your goodie bags if you’re planning on handing out merchandise.


Hoping your visitors will hang around? Then be sure to give them a good reason to! Having a professional barista on site can keep your stand visitors entertained and well-caffeinated as you woo them with your words.

Professional Hosts

First impressions always count, so it’s important to make a good one at all times. At TurnkeyExpos, we offer a choice of trained staff to help greet and attract visitors to your stand, enhancing your team’s reach during your expo.


Expos will often have photographers capturing images of the event, but have you ever thought about hiring your own? Think about it – all of your team in one place, showcasing what your brand stands for. It’s the perfect opportunity to capture content for your marketing channels!


Whether your team is local or not, booking a place for them to stay throughout the duration of the expo can make the whole experience run more smoothly. Enhancing convenience for your team can help them focus on the event, your clients, and your business goals!

Need help elevating your brand presence for an upcoming expo? Get in touch with our team at TurnkeyExpos to discover our full suite of services designed to tick off every item of your expo checklist and make your next event a success!


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